Awards18th Apr 2024

EssenceMediacom wins 22 trophies at Festival of Media Asia Pacific Awards

EMC Newsroom

EssenceMediacom has won six Gold medals as part of a total haul of 22 winners at the 2024 Festival of Media Asia Pacific Awards.

Topping the list was 1982 Sprite from China, which won Gold in Best Use of Social Media as well as Best Viral Campaign. It also picked up a Silver in the Best Local Execution of a Global Brand category.

The campaign turned a classic meme into reality with fine-wine style executions for the brand, including a the first ever live auction of a Sprite and tastings of 1982 Sprite in shopping malls, among other locations.

Other Gold Winners from China included Stay Cool When the World Cup Heats Up, also for Sprite, and Taste the Future with Coca-Cola Creations Y3000, which won the Best Partnership category. The former also picked up a Bronze for Best Use of Data, while the latter landed a Silver for Best Use of Technology.

India picked up a Gold for best Music Marketing Campaign with Coke: Your Stage, Your Story, with Australia accounting for the final top prize with Launching a Paper, to make Driving Safer. The latter also landed a Bronze for Best Use of Publishing.

Other Silver winners included Ariel (India), Coca-Cola (China), Toofani (India), Pantene (Indonesia) and Authentic Tea House (China), with Bronze winners coming from Anlene (Philippines), Barbie (Australia), Schweppes (India), My Dog (Australia), Sprite (China) and Coca-Cola (China).

“I’m delighted to see so many of our breakthroughs being honoured at this year’s Festival of Media Asia Pacific Awards. We’ve created amazing work that has delivered outstanding results for our clients and this recognition for our teams across the region is very well deserved,”

Rupert McPetrie, APAC CEO at EssenceMediacom.

The full list of winners is as follows:

Gold Winners

Category	Campaign	Brand	Country
Best Use of Social Media	1982 Sprite: A Meme Come True	Sprite	China
Best Viral Campaign	1982 Sprite: A Meme Come True	Ariel	China
Best Music Marketing Campaign	Coke Studio: Your Stage, Your Story	Coca-Cola	India
Best Distribution and Amplification of Content	Launching a paper, to make driving safer	Department of Transport and Main Roads	Australia
Best Use of Real-time Marketing	Stay Cool When the World Cup Heats Up	Sprite	China
Best Partnership	Taste the Future with Coca-Cola Creations Y3000	Coca-Cola	China

Silver Winners

Category	Campaign	Brand	Country
Best Local Execution of a Global Brand	1982 Sprite: A Meme Come True	Sprite	China
Best Response Campaign	Ariel ‘See the Signs, ShareTheLoad’	Ariel	India
Best Use of Social Media	Coke Gives China’s Icons an Uplifting Break	Coca-Cola	China
Best ecommerce Campaign	Jab Bhi Khaao Biryani, Make it Toofani with Thums Up	Toofani	India
Best Viral Campaign	PANTENE #NOMORESETENGAHSETENGAH	Pantene	Indonesia
The ROI Award	Slow Down to Taste the Sweetness with Authentic Tea House	Authentic Tea House	China
Best Use of Technology	Taste the Future with Coca-Cola Creations Y3000	Coca-Cola	China

Bronze Winners

Category	Campaign	Brand	Country
Best Use of Real-time Marketing	Anlene "Age is No Limit" Agility Campaign	Anlene	Philippines
The Creative Use of Media Award	Barbie: Painting Australia PINK	Barbie	Australia
Best ecommerce Campaign	Every party begins with a Schweppes	Schweppes	India
Best Use of Publishing	Launching a paper, to make driving safer	Department of Transport and Main Roads	Australia
Best Response Campaign	My Dog®: Dogs and Pubs are better together.	My Dog	Australia
Best Use of Data	Stay Cool When the World Cup Heats Up	Sprite	China
Best Local Execution of a Global Brand	Taste the Future with Coca-Cola Creations Y3000	Cola-Cola	China
Best Music Marketing Campaign	The Coolest Music to Beat the Summer Heat!	Sprite	China
Best Use of Data	The Real Magic of Data Fusion Brings Real Results	Cola-Cola	China