Soccer is Mexico’s most popular sport. Seventy-six percent love the game and regularly watch it, according to Nielsen Sports, and FIFA’s Big Count says 9m people are registered to play. It’s truly a national passion.
But nearly 1m of Mexico’s citizens can’t hear the action or find out how well or badly the national team is doing.
While most Mexicans speak Spanish, there are also 68 native languages, most commonly spoken in rural areas. In these areas, TV and internet signals are poor and people rely on radio but even these broadcasts are conducted entirely in Spanish.