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Episode

01

6 articles

Last updated 2024

6 articles

Last updated 2024

The CMO Coming of Age Story:

How Digital Transformation Has Elevated Marketing to a C-suite Growth Driver

B2B Group
Newton X

By B2B Group + 1

A crossroads for marketing

The modern CMO is at a crossroads with an ever increasing amount of responsibility and complexity.

Looking up at a building with curved walls into the sky
25th Sep 2023
Looking up at a building with curved walls into the sky
B2B Group
Newton X

By B2B Group + 1

Are modern B2B marketers outpacing the organisation?

As orchestrators of the customer experience, CMOs increasingly must serve as the pace car for digital transformation across the entire company, yet they frequently face institutional roadblocks.

Graphic image with waves
25th Sep 2023
Graphic image with waves
B2B Group
Newton X

By B2B Group + 1

Can customer-centric marketing shift from rhetoric to reality?

To be customer-centric, marketers must possess a complete understanding of the customer, but as the buying journey has become more complex and anonymous, achieving a single, integrated view of the customer has become increasingly challenging.

25th Sep 2023
B2B Group
Newton X

By B2B Group + 1

Are B2B marketing playbooks due for a rewrite?

CMOs are tasked with spearheading a revolution in Marketing objectives, digital transformation, and customer-centricity, which demands innovation and bold experimentation.

25th Sep 2023
B2B Group
Newton X

By B2B Group + 1

The CMO Survey - Methodology

The survey conducted from July 19, 2023, to August 21, 2023 in partnership with NewtonX interviewing over 160 marketing leaders around the world.

25th Sep 2023
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