Changing Rooms was officially the biggest ad funded programme launch for Channel 4 ever.
Endemol Shine, the show’s rights owners, were more than happy to put a treatment together for its revival. MediaCom, together with Shine, pitched the ad funded programme to Channel 4, who fell in love with the idea.
Dulux paints were naturally integrated into each episode’s storyline. In episode one, flamboyant presenter Laurence Llewelyn-Bowen’s ‘Forever Peacocky’ renovation vision was embodied by teals and corals. These paint reveals were such a cultural moment they were covered on GoggleBox, twice!
Far more than a standalone and siloed ad-funded TV series, we put the show at the heart of an entire creative system, impacting every part of the Dulux business, with results even more impressive than the finish of the paintwork.