Breakthroughs for Brands
Our people help some of the world’s biggest brands utilise media to reinvent how they interact with consumers. Helping them understand new channels, new genres, new commerce platforms and new experiences.
We are delivering a new type of agency that finds opportunities for clients and helps them grow and succeed.
We do this by creating breakthroughs for brands in the new communications economy.
Our company values
Client focussed
We truly understand our clients’ goals and objectives. Striving to become an extension of their business to drive them forward, from increasing interactions with Google to boosting brand recognition for iconic companies like Coca-Cola and driving sales for industry leaders like Dell.
A place to grow
Our people are key to decoding the intersections of culture, content, and technology. We are committed to building an agency that supports employees, puts diversity at the forefront, and creates opportunity for all.
EssenceMediacom by the numbers
10k+
People globally
Helping to deliver media campaigns at scale for some of the world’s biggest brands.
120
Offices in 96 markets
From Auckland to San Francisco, from Cape Town to Reykjavik.
$22.7
Billion+ managed media
Responsible for delivering campaigns across every media channel (source: COMvergence 2022).
What we do
We help clients understand the modern marketing paradox. Adding value, creating competitive advantage and breaking new ground, through our people, our capabilities, data and technology.
Integrated media solutions
Fully integrated brand and performance marketing to ensure all media investment is unified to deliver growth outcomes. Media investment and portfolio management • Communications strategy and planning • Integrated message and channel planning • Implementation and tactical planning • Performance and outcome optimisation • Client data strategy • Effectiveness measurement and feedback.
Creative Futures
Integration of content, context, creative, collaborations to maximise the potential of modern media. Addressable creative • Creative analytics • Social creative • SEO • Performance content • Influencer marketing • Publisher & platform partnerships • Gaming, metaverse & web3 • Sport & entertainment • Branded entertainment.
Frictionless commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces. Business strategy & growth analytics • D2C strategy • Retailer & marketplace strategy • Integrated commerce media • Content merchandising • Commerce performance measurement • Technology & tool development.
Predictive analytics and insight
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments. Closed-loop effectiveness measurement • Category dynamics and growth segmentations • Audience planning • Strategic analytics and business planning • Predictive modelling & simulations • Machine learning & Artificial Intelligence • Performance testing & optimisation.
Specialist B2B marketing
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands. Strategy & Experience • Demand management • Content marketing • Marketing technology & orchestration • Data & advanced analytics.
We are part of GroupM and WPP
Collaboration with our WPP and GroupM networks, as well as our clients’ agency partners, is key. This gives us access to the richest data sets and expertise in the world, allowing us to work in increasingly agile ways to provide a full scope of robust and innovative solutions to deliver exceptional breakthroughs.
