Challenge
Our mission was to celebrate the speed of Google Chrome in a culturally-relevant way.
Idea
Introducing the Chrome Speed Challenge, an epic, social-first activation that brings icons of speed Lando Norris, Lil Yachty and Busta Rhymes into a one-of-a-kind community challenge, synced to Lando Norris’ fastest lap ever (1:14:693, 220 MPH). The challenge: Can Lil Yachty, Busta Rhymes and various TikTok creators rap as fast as Lando drives? Can consumers?
Paid media boosted organic reach after the teaser and hero videos dropped organically on Lil Yachty's and Busta Rhymes' YouTube and Instagram channels.
Lil Yachty's TikTok duet invitation and curated creator responses were also boosted.
Solution
To further activate and engage our audience, we collaborated with TikTok star rappers Harry Mack and Baby Tate to respond to Lil Yachty's Open Verse Challenge. Busta Rhymes, of course, also joined in on the fun.
The story so far
The campaign is still running but so far the engagement metrics have exceeded our expectations and have generated:
Over 57.5 million views
14,290 comments
1,348,102 likes and counting
Watch the campaign video below to find out why the #chromespeedchallenge is having such an impact.