To celebrate Pokémon’s 25th-anniversary we created a virtual concert experience headlined by music icon, Post Malone. Converting music fans into Pokémon fans and reaching #1 in the charts.
Pokémon is a premier entertainment franchise with a loyal and passionate fan base. The Pokémon Company International’s was to create a mainstream pop culture moment to continue to raise its mainstream profile and grow its audience.
With a massive celebration planned across the franchise for this landmark anniversary, we needed to find a way to create a breakthrough experience that would convert people to the Pokémon brand as a tentpole of the campaign.
We partnered with another 25-year-old force of pop culture, Post Malone, as he dropped a cover of the 25-year-old hit, Only Want To Be With You, by Hootie and The Blowfish, mixed with the soundtrack from the Pokémon video games.
Then, on February 27, better known as Pokémon Day, millions of music fans and Pokemon fans alike from around the world tuned in for a stunning virtual concert experience, featuring a motion-capture version of the real Post Malone along with 30 iconic Pokémon.
The results of the concert speak for themselves. Watch the video below.