Voice of the Checkout

During the 2022 cost-of-living crisis there were value messages and savings campaigns everywhere. We helped Tesco cut through and stand out amongst it all.

Sector: RetailBrand:Tesco

Territories this campaign runs in

  • UK
Supermarket self service register with eyes and mouth on screen with white background

Challenge

In 2022, the cost-of-living crisis unfolded, value messages and savings campaigns were everywhere. This was great for the public but made it difficult for brands’ value messaging to cut through.   

Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of levity to a nation under financial and emotional stress.  

Idea

To remind shoppers about the power of the Clubcard, and its ability to lower prices and save them money at Tesco, we used the positive power of TikTok to create one of the supermarket’s most memorable campaigns…ever.  

The ‘Voice of the Checkout’ gave the nation the chance to audition through TikTok to become the actual voice of Tesco’s checkouts across the nation.

Results

3,000 TikTok duets and 42 million views later – we drove a 12-point shift in Clubcard awareness and got users across the country announcing those two iconic words: ‘Clubcard accepted’.

The results speak for themselves

3,000

TikTok duets

42 million

views