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Behind the Breakthrough - Coke Breaks

We are excited to launch our Behind the Breakthrough series!

In this series, we delve behind the scenes while meeting a few of the brilliant people behind our campaigns.

The first in the series is the The Coca-Cola x Weibo Breaks campaign from EssenceMediacom China, in collaboration with WPP OpenX and Ogilvy.

Learn about how the campaign was brought to life!