Breakthrough Doing ends with Elevator Pitch Day

After an intensive 16-week period of hard work and creative challenge, our internal Breakthrough Doing initiative culminated. Each of our client teams committed to developing at least 2 breakthrough cases per team. This resulted in no less than 12 innovative cases for different clients!

During the Breakthrough Doing, Elevator Pitch Day, our teams presented their cases in unique ways in different rooms: on paper, in the dark, sitting on bouncy balls, with audio only and via normal presentations. These various presentation methods made for a dynamic and educational day, where teams could learn from each other and admire each other's great work.

Now, in the aftermath of this inspiring event, we are seeing actual campaigns come to life. Two great examples are the campaigns of Dr Oetker and Škoda.

Dr Oetker - Baking with Bizzey.

Even though the briefing focused on a traditional product launch, we did not want to fall back on this for this campaign but chose a different angle. By partnering with Stichting Jarige Job, we were able to use the brand in a meaningful way. With a surprising video series together with rapper Bizzey, we attract the attention of our target group and get them baking! For every baking product sold, Dr Oetker donates an amount to Stichting Jarige Job. What a wonderful way to contribute! So with this campaign, we made a nice move from a product to a brand campaign.

Škoda - Smart campaign optimisation

With pressure on media budgets and sales, Pon faced a challenge: how can we make our digital media campaigns more effective and reach our small in-market audience more efficiently?

The solution came in the form of an innovative approach. We introduced audience verification using research, which allowed us to evaluate and optimise campaigns differently. Instead of relying on traditional metrics for digital channels (such as impressions and clicks), the focus shifted to actual reach within an in-market target audience. A highly innovative approach at a time when changes in privacy laws and regulations create more targeting challenges than ever.

By focusing on actual reach within the target group, we saw great results. A 10% increase in the target group of business drivers and a reach of 100,000 relevant in-market people. This approach led to more efficient media budget use and a significant quality boost to the campaigns.