EssenceMediacom launch garners global attention

On January 31, 2023, EssenceMediacom officially launched in the UK. GroupM had been eagerly awaiting the launch of EssenceMediacom, created by WPP, one of the world's largest marketing and communications companies.

EssenceMediacom is being positioned as a new kind of media agency, with a focus on combining creative ideas with data and technology to deliver better results for clients. This new approach is a response to the changing landscape of the media industry, as consumers become increasingly connected and data-driven.

The launch of EssenceMediacom is seen as a major milestone for GroupM and WPP, as they look to stay ahead of the curve in an ever-evolving market. With a team of experienced media professionals and a commitment to innovation, EssenceMediacom is poised to be a major player in the media industry for years to come.

For more information on the launch of EssenceMediacom, check out these articles:

UK

• Campaign UK– EssenceMediacom officially launches with new branding and second UK agency

• The Media Leader - GroupM launches EssenceMediacom in UK

• Mr Web- GroupM Announces Long-Awaited EssenceMediacom Launch

• Creative Salon– Five Reasons Why...WPP Has Created EssenceMediacom

EMEA

• Campaign Middle East – GroupM merges Essence and MediaCom

• Ad World - MediaCom Ireland Rebrands as EssenceMediaCom Following Global Merger

• The Star - Merger gives birth to new media firm in Kenya

• Bizna – EssenceMediacom launches as the breakthrough agency in Kenya

US

• Ad Week – EssenceMediacom Officially Launches After a 9-Month Wait

• Ad Age – EssenceMediacom launches as the world’s largest media agency network

• MediaPost – Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency

APAC

• Campaign Asia – Why EssenceMediacom agency leaders in Asia feel ready to compete

• The Drum – EssenceMediacom formally launches across APAC, led by Rupert McPetrie

• Campaign China - Campaign专访EssenceMediacom亚太区和中国区CEO

• Medianews4u - EssenceMediacom launches as breakthrough agency in 120 offices globally

• AdNews - EssenceMediacom officially launches

LATAM

• Quadratin Veracruz - EssenceMediacom llega a México para conectar a marcas y consumidores

• Tres Lineas - EssenceMediacom se lanza como agencia de vanguardia en Argentina