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EssenceMediacom wins 20 Festival of Media Global Awards

EssenceMediaCom UK named Agency of the Year with two Golds and six Silvers.

EssenceMediaCom has picked up 20 trophies at the Festival of Media Global Awards at a ceremony in London, including Agency of the Year for its UK operation.

The wins included five Golds, 12 Silvers and three Bronze trophies with work for eBay picking up five separate awards between the UK and US teams.

The Twiggy Full Circle campaign for the online marketplace landed a Gold and two Silvers, while other campaigns for Met Gala Debut and eBay in Vogue added two additional prizes.

The UK team also picked up Golds for its work on Paddy Power and TUI as well as three Silvers for its work on Sky and an additional Silver for its global work on Sprite’s Heat Happens campaign. EssenceMediacomX was recognised for its work in powering donations to UN Women with a Silver award. Two additional Golds came from India and the US, with the former winning for its Sprite Joke in a Bottle activation, which connected buyers with comedy via QR codes, and the latter for its work on Indeed and the Job Jukebox, which matched Spotify listening data with career search information.

The US team also picked up a Silver for Aspirin and a Bronze for Google Pixel, while China landed a slew of prizes with Silvers for Sprite, including the 1982 Sprite campaign, which picked up three separate medals.

EssenceMediacom had 58 campaigns nominated as best in class.

“I’m delighted for the teams and brands that have picked up so many prizes and shortlist places. These are very hard accolades to win and to have had so many nominations and winners speaks volumes for our talent and the breakthroughs they’re creating. As always, we can’t create this kind of work without amazing clients who trust our judgements and analysis of breakthrough opportunities in the New Communications Economy,” said Nick Lawson, Global CEO of EssenceMediacom.

Full list of winners:

Trophy

Category

Campaign

Agency

Country

Gold

Best Use of Sport

Paddy Power and the PDC World Darts championships

EssenceMediacom UK

United Kingdom

Gold

Best Music Marketing Campaign

Job Jukebox

EssenceMediacom US

United States of America

Gold

Best Use of Mobile

Joke in a Bottle

EssenceMediacom India

India

Gold

Best Use of Talent

Twiggy Full Circle

EssenceMediacom US

United States of America

Gold

Best Branded Content

TUI World Cook

EssenceMediacom UK

United Kingdom

Silver

Best Branded Content

eBay Twiggy: Full Circle

EssenceMediacom UK

United Kingdom

Silver

Best Event or Experiential Campaign

Sky Broadband No Room for Abuse

EssenceMediacom UK

United Kingdom

Silver

Collaboration Award

Sky Broadband No Room For Abuse

EssenceMediacom UK

United Kingdom

Silver

Best Local Execution of a Global Brand

eBay Twiggy: Full Circle

EssenceMediacom UK

United Kingdom

Silver

Best Campaign for an Awareness or Observance Day, Week or Month

Aspirin The Official Sponsor of Fans’ Hearts

EssenceMediacom US

United States of America

Silver

Best Use of Data Award

Sprite - Heat Happens

EssenceMediacom UK

United Kingdom

Silver

Best Music Marketing Campaign

Sprite -The Coolest Music to Beat the Summer Heat!

EssenceMediacom China

China

Silver

Best Use of Online

1982 Sprite

EssenceMediacom China

China

Silver

Best Viral Campaign

1982 Sprite

EssenceMediacom China

China

Silver

Best Use of Print and Publishing

UN Women: Turning Hard News into Hard Donations

EssenceMediacomX UK

United Kingdom

Silver

Best Use of eSports or Gaming

Sky Broadband No Room for Abuse

EssenceMediacom UK

United Kingdom

Silver

Best Use of Real- Time Marketing

Met Gala Debut

EssenceMediacom US

United States of America

Bronze

Best Music Marketing Campaign

Google Pixel RePresents

EssenceMediacom US

United States of America

Bronze

Collaboration Award

eBay in Vogue Fashion Campaign

EssenceMediacom US

United States of America

Bronze

Best Use of Social Media

1982 Sprite

EssenceMediacom China

China