EssenceMediacom wins two AMMA's

On Thursday night 16 May, EssenceMediacom managed to turn two of three nominations for the AMMAs into wins. The campaign for IKEA in which a data-driven approach led to significant sales growth at IKEA won an AMMA Award for ‘Best Performance by Media’. Thanks to large-scale research and incremental investment in media, we not only increased sales but also paved the way for future growth.

The Porsche case Elegance in Motion also met with the jury's approval and managed to win in the Best Media Innovation category. By harnessing the power of AI and data-driven insights, we developed a digital campaign that seamlessly integrates Porsche into the lifestyles of fashionable women. This is a major step forward in breaking conventions within automotive advertising.