Insights3rd Apr 2023•10 minute read
Pushing beyond the limits of personalisation into prediction
Where we're going we don't need roads
The marketing landscape is changing, driven by cookie deprecation, changing regulation, and consumers’ growing understanding of the value of their personal data and the resulting desire for better privacy. For the past decade, personalisation has been the dominating trend in marketing, providing the optimal way to build stronger customer engagement, but these developments make it increasingly hard to deliver successfully.
Discover why you need to make the most of your owned data to stay ahead of your competition and platform developments.