Tesco adapts award-winning “Food Love Stories” campaign for lockdown

Amid the coronavirus pandemic, Tesco has launched their new ad to unify the nation through cooking.

Last night, during ITV’s Gordon, Gino and Fred’s Road Trip, Tesco’s latest ad in their “Food Love Stories” campaign was launched. The ad features members of the general public cooking dishes that they then dedicate to a person they love but cannot physically be with right now.

The campaign encourages foodies to share their meals on social media using #FoodLoveStories. It will also be supported by out-of-home activity hailing the efforts of key workers as COVID-19 continues to disrupt the nation.