Are you going to the Trend Seminar this year 2025?

FOUR TRENDS, YOU NEED TO KNOW IN 2025

The Trend Seminar 2024 will enlighten you on how consumers perceive themselves and the world. Join us in Aarhus or Copenhagen to learn more about the four trends: Do Not Disturb, Climate Burnout, Golden Generation, and Next Gen Creators.

Join us on May 13th in Aarhus or May 15th in Copenhagen.

Experience the four new trends

Trend #1 Are We Alive

In a world marked by crises and digital fatigue, we long for presence and community. That’s why more Danes are seeking live experiences where they can truly feel alive – both online and in the physical world.

Trend #2 The Control Seekers

In an unpredictable world, consumers seek stability.
44% want more control over their lives – from prepping and self-sufficiency to health and lifestyle optimization. They choose products free from unwanted chemicals, track their health, and invest in quality. As a brand, you have a unique opportunity to help them take back control.

Trend #3 Keep It Real

Consumers see through AI and trust brands less when it’s used without care. Genuine, human communication is key to maintaining trust in an era of digital skepticism.

Trend #4 Gamle Dyder

In a world of stress and overstimulation, more Danes are returning to traditions and a simpler way of life. Classic values, spirituality, and craftsmanship are making a comeback, as both men and women seek self-sufficiency and deeper meaning in their daily lives. As a brand, you can stay relevant by embracing this growing movement.

Cancellation:

If you are unable to attend, please send an email to [email protected] ✉️.

Price:

Trend Seminar 2025 is free of charge.

Parking in Copenhagen:

There is no parking available at EssenceMediacom, but we recommend parking in the surrounding streets, such as Strandlodsvej or in front of the Telia building on Holmbladsgade.

Parking in Aarhus

There is no parking available at Centralværkstedet, but we recommend parking at Q-Park near Frederiks Plads or at Comwell.

Kontakt

Do you have any questions about Trend Seminar 2025, registration, or the four trends? Then write to us at
[email protected] ✉️.