The modern CMO is at a crossroads with an ever increasing amount of responsibility and complexity.

As orchestrators of the customer experience, CMOs increasingly must serve as the pace car for digital transformation across the entire company, yet they frequently face institutional roadblocks.

To be customer-centric, marketers must possess a complete understanding of the customer, but as the buying journey has become more complex and anonymous, achieving a single, integrated view of the customer has become increasingly challenging.

CMOs are tasked with spearheading a revolution in Marketing objectives, digital transformation, and customer-centricity, which demands innovation and bold experimentation.

Today’s B2B CMO is increasingly in the ‘hot seat’, expected to be the voice of the customer across the journey and to drive tangible business outcomes.

The survey conducted from July 19, 2023, to August 21, 2023 in partnership with NewtonX interviewing over 160 marketing leaders around the world.