EssenceMediacom transformed a Dr. Oetker product promotion into a mission-driven strategy. By combining the unique strengths of all partners, #BakHetVerschil became more than a media campaign: a collective action with tangible impact. A smart multi-channel approach combined awareness, activation and community engagement to make a difference.
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Parents struggle with screen time with their children and, moreover, 40% of parents worry that their child is not reading enough. Odido's answer: ‘The Phone Book’! This smartphone-style book, with a chat-style story, makes the switch from scrolling to reading smaller and more fun. With a clever media mix, Odido not only caught parents' attention, but also positively influenced their perception of Odido as a brand that looks beyond the smartphone (+12%).
Brand perception
‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop. A winning formula with which we managed to reach Gen-Z.
EssenceMediacom transformed a Dr. Oetker product promotion into a mission-driven strategy. By combining the unique strengths of all partners, #BakHetVerschil became more than a media campaign: a collective action with tangible impact. A smart multi-channel approach combined awareness, activation and community engagement to make a difference.
Vi udnyttede et kulturelt øjeblik omkring VM og hjalp TUI med at lancere The World Cook, en konkurrencepræget international madlavningsserie, der blev streamet på Amazon Prime Video.
Søgningsvolumen sammenlignet med tidligere år for de steder, der er fremhævet i showet.
