What we do
EssenceMediacom exists to radically improve the value and relevance of advertising for the benefit of brands and consumers.
Integrated Media Solutions
Fully integrated brand and performance marketing to ensure all media investment is unified to deliver growth outcomes.
Media investment and portfolio management
Communications strategy and planning
Integrated message and channel planning
Implementation and tactical planning
Performance and outcome optimisation
Client data strategy
Effectiveness measurement and feedback
Predictive analytics and insight
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments.
Closed-loop effectiveness measurement
Category dynamics and growth segmentations
Audience planning
Strategic analytics and business planning
Predictive modelling & simulations
Machine learning & Artificial Intelligence
Performance testing and optimisation
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development
Specialist B2B marketing
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands.
Strategy & Experience
Demand management
Content marketing
Marketing technology & orchestration
Data & advanced analytics
Integrated Media Solutions
Fully integrated brand and performance marketing to ensure all media investment is unified to deliver growth outcomes.
Media investment and portfolio management
Communications strategy and planning
Integrated message and channel planning
Implementation and tactical planning
Performance and outcome optimisation
Client data strategy
Effectiveness measurement and feedback
Predictive analytics and insight
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments.
Closed-loop effectiveness measurement
Category dynamics and growth segmentations
Audience planning
Strategic analytics and business planning
Predictive modelling & simulations
Machine learning & Artificial Intelligence
Performance testing and optimisation
Creative Futures
Integration of content, context, creative, collaborations to maximise the potential of modern media.
Addressable creative
Creative analytics
Social creative
SEO
Performance content
Publisher & platform partnerships
eSports & gaming
Sport & entertainment
Branded entertainment
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development
Specialist B2B marketing
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands.
Strategy & Experience
Demand management
Content marketing
Marketing technology & orchestration
Data & advanced analytics
