Awards18th Apr 2024
EssenceMediacom wins 22 trophies at Festival of Media Asia Pacific Awards
EssenceMediacom has won six Gold medals as part of a total haul of 22 winners at the 2024 Festival of Media Asia Pacific Awards.
Topping the list was 1982 Sprite from China, which won Gold in Best Use of Social Media as well as Best Viral Campaign. It also picked up a Silver in the Best Local Execution of a Global Brand category.
The campaign turned a classic meme into reality with fine-wine style executions for the brand, including a the first ever live auction of a Sprite and tastings of 1982 Sprite in shopping malls, among other locations.
Other Gold Winners from China included Stay Cool When the World Cup Heats Up, also for Sprite, and Taste the Future with Coca-Cola Creations Y3000, which won the Best Partnership category. The former also picked up a Bronze for Best Use of Data, while the latter landed a Silver for Best Use of Technology.
India picked up a Gold for best Music Marketing Campaign with Coke: Your Stage, Your Story, with Australia accounting for the final top prize with Launching a Paper, to make Driving Safer. The latter also landed a Bronze for Best Use of Publishing.
Other Silver winners included Ariel (India), Coca-Cola (China), Toofani (India), Pantene (Indonesia) and Authentic Tea House (China), with Bronze winners coming from Anlene (Philippines), Barbie (Australia), Schweppes (India), My Dog (Australia), Sprite (China) and Coca-Cola (China).
“I’m delighted to see so many of our breakthroughs being honoured at this year’s Festival of Media Asia Pacific Awards. We’ve created amazing work that has delivered outstanding results for our clients and this recognition for our teams across the region is very well deserved,”
Rupert McPetrie, APAC CEO at EssenceMediacom.
The full list of winners is as follows:
Gold Winners
Category
Campaign
Brand
Country
Best Use of Social Media
1982 Sprite: A Meme Come True
Sprite
China
Best Viral Campaign
1982 Sprite: A Meme Come True
Ariel
China
Best Music Marketing Campaign
Coke Studio: Your Stage, Your Story
Coca-Cola
India
Best Distribution and Amplification of Content
Launching a paper, to make driving safer
Department of Transport and Main Roads
Australia
Best Use of Real-time Marketing
Stay Cool When the World Cup Heats Up
Sprite
China
Best Partnership
Taste the Future with Coca-Cola Creations Y3000
Coca-Cola
China
Silver Winners
Category
Campaign
Brand
Country
Best Local Execution of a Global Brand
1982 Sprite: A Meme Come True
Sprite
China
Best Response Campaign
Ariel ‘See the Signs, ShareTheLoad’
Ariel
India
Best Use of Social Media
Coke Gives China’s Icons an Uplifting Break
Coca-Cola
China
Best ecommerce Campaign
Jab Bhi Khaao Biryani, Make it Toofani with Thums Up
Toofani
India
Best Viral Campaign
PANTENE #NOMORESETENGAHSETENGAH
Pantene
Indonesia
The ROI Award
Slow Down to Taste the Sweetness with Authentic Tea House
Authentic Tea House
China
Best Use of Technology
Taste the Future with Coca-Cola Creations Y3000
Coca-Cola
China
Bronze Winners
Category
Campaign
Brand
Country
Best Use of Real-time Marketing
Anlene "Age is No Limit" Agility Campaign
Anlene
Philippines
The Creative Use of Media Award
Barbie: Painting Australia PINK
Barbie
Australia
Best ecommerce Campaign
Every party begins with a Schweppes
Schweppes
India
Best Use of Publishing
Launching a paper, to make driving safer
Department of Transport and Main Roads
Australia
Best Response Campaign
My Dog®: Dogs and Pubs are better together.
My Dog
Australia
Best Use of Data
Stay Cool When the World Cup Heats Up
Sprite
China
Best Local Execution of a Global Brand
Taste the Future with Coca-Cola Creations Y3000
Cola-Cola
China
Best Music Marketing Campaign
The Coolest Music to Beat the Summer Heat!
Sprite
China
Best Use of Data
The Real Magic of Data Fusion Brings Real Results
Cola-Cola
China