News2nd Jun 2023•5 minute read
EssenceMediacom named Agency Network of the Year at the Festival of Media Global Awards 2023
EssenceMediacom UK were also named Agency of the Year following 10 wins.
EssenceMediacom has picked up 27 prizes at the Festival Media Global Awards, including two Grand Prix trophies, three Gold, 16 Silver and six Bronze awards. The work recognised by this prestigious programme spans 13 campaigns across eight markets or regions.
The global agency – which launched in January 2023 – was named Agency Network of the Year, which continues the great form of predecessor agency MediaCom’s three successive wins of the accolade in 2020, 2021 and 2022.
Among the big winners were Tesco Together this Ramadan from the UK, which picked up Gold in the Best Campaign for a Celebration and Creative Use of Media categories, and The Missing Chapter for Procter & Gamble brand Whisper in India, which won the top prize in the Best Campaign Led by Cause category.
Together this Ramadan also won Silver in the Best Real-Time Marketing category, while The Missing Chapter won Silver in the Best Response Campaign and Best Communications Strategy categories, as well as a Bronze for Best Local Execution of a Global Brand.
Other campaigns to win multiple prizes included eBay’s Pre-Loved Island work from the UK, Native Sportscasters from Mexico for Corona, The Ad Jacking for Uber Eats in France and XOA XOA Village for Bepanthen in Vietnam.
"It’s truly an honour to be named Network of the Year at the Festival of Media Global. I’m delighted to see campaigns from right around our network winning global honours because it reflects the high standards we deliver in every market. I’d also like to praise our teams for their dedication at a time when our two great agencies were merging – to deliver this kind of performance demonstrates how powerful our new proposition will be, combining creativity, brilliant thinking and attention to detail to deliver real breakthroughs,” said Nick Lawson, Global CEO of EssenceMediacom.
The full list of winners is:
Grand Prix Agency Network of the Year
Agency of the Year
Best Campaign for a Celebration, Observance or Awareness Day: Tesco, Together This Ramadan, UK
The Creative Use of Media Award: Tesco, Together This Ramadan, UK
Best Campaign led by Cause: Whisper, The Missing Chapter, India
Best Integrated Campaign: eBay, Pre-Loved Island, UK
Best eCommerce Campaign: eBay, Pre-Loved Island, UK
Best Use of TV & Cinema: eBay, Pre-Loved Island, UK
Best Use of Data Award: Cancer Research UK, Race for Life Campaign 2022, UK
Best Branded Content: eBay, Pimp My Ride, UK
Best Use of Audio: Corona, Native Sportscasters, Mexico
Best Local Execution of a Global Brand: Corona, Native Sportscasters, Mexico
Inclusive Campaign of the Year: Corona, Native Sportscasters, Mexico
The ROI Award: Monopoly, Ode to the Hotheads, Netherlands
Best Use of Online: adidas, Ozworld, Global
Best Use of Real-time Marketing: Tesco, Together This Ramadan, UK
Best Branded Content: Uber Eats, The Ad Jacking, France
Best Response Campaign: Whisper, The Missing Chapter, India
Best Communications Strategy: Whisper, The Missing Chapter, India
Best Launch or Relaunch Campaign: COEX, Trash into Cash, Australia
The ROI Award: Bepanthen, XOA XOA Village, Vietnam
Best Event or Experiential Campaign: Zales, #SheProposed, USA
Best Use of Real-time Marketing: eBay, Pre-Loved Island, UK
Brand Bravery Award: Sheba, Hope Reef, Global
Best Local Execution of a Global Brand: Whisper, The Missing Chapter, India
Best Branded Content: Bepanthen, XOA XOA Village, Vietnam
Best Use of TV & Cinema: Uber Eats, The Ad Jacking, France