Parents struggle with screen time with their children and, moreover, 40% of parents worry that their child is not reading enough. Odido's answer: ‘The Phone Book’! This smartphone-style book, with a chat-style story, makes the switch from scrolling to reading smaller and more fun. With a clever media mix, Odido not only caught parents' attention, but also positively influenced their perception of Odido as a brand that looks beyond the smartphone (+12%).
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‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop. A winning formula with which we managed to reach Gen-Z.
EssenceMediacom transformed a Dr. Oetker product promotion into a mission-driven strategy. By combining the unique strengths of all partners, #BakHetVerschil became more than a media campaign: a collective action with tangible impact. A smart multi-channel approach combined awareness, activation and community engagement to make a difference.
Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.
